How Road Kill Mercantile got it's name:

A friend and I started Road Kill Mercantile several years ago. We tried a joint venture, while fun, failed miserably because we both had other jobs and couldn’t devote more time and attention.

As for the name itself… We met over road kill.  Literally.   See, we live in a small Texas town and the name starts because a motorist on the major interstate hit a deer.

Mike stopped to make sure the driver was okay and that the deer was dead.
Seeing Mike on the side of the road a neighbor, Troy, stopped to make sure he was okay.
Seeing Nike and Troy on the side of the road, Derek, (friend's husband) stops to make sure Mike and Troy are okay. 

I’m on my way home from work and I see Mike, Troy and Derek on the side of the road so I stop. 
Kelly is on her way to their farm and sees Mike, Troy, her husband Derek and some ‘hot blonde’ (me, of course!) all on the side of the road.
That’s how we met.  You just can’t make this stuff up.

Oh yes, the deer was truly dead.  The driver was okay but his Camaro was dead too.